Post by cocolipid on Feb 28, 2024 6:39:54 GMT
With over 1.8 billion euros spent in Italy in the previous year, Black Friday is now a very widespread celebration throughout the world and which is attended by more and more businesses, whether physical or virtual. This event also marks the beginning of the Peak Season , that is, that period of the year in which businesses record an increase in sales following certain holidays such as Halloween, Black Friday, Cyber Monday, etc. But does Black Friday really represent an opportunity for all e-commerce? The products most sought after by users As highlighted by Google Trends , the most frequent searches in the BF-CM period are mainly linked to large brands, such as Amazon, Unieuro and Zalando.
This also corresponds to the products that users are most likely to purchase Peru Phone Number during Black Week. Last year, in fact, the products most desired by users according to Shopify belonged to the category of household appliances (51%), clothing ( 49%) and the Health & Beauty sector (31%). This trend is confirmed again this year, with a surge in search queries such as "apple airpods" and "dyson airwrap" on Google Trends already in the first days of November. This therefore demonstrates how consumers are increasingly attentive and loyal to this anniversary. In fact, although Black Friday falls in the last days of November, user searches occur increasingly earlier, starting from the end of October.
Furthermore, they keep themselves constantly updated on the price trends of the products they intend to purchase as they are looking for the perfect moment to proceed with their purchasing journey. But what discounts are applied in different countries? Black Friday is not celebrated the same way around the world. In fact, with an average discount of 64%, Ukraine is the country that applies the greatest discount on the occasion of this event, followed by England (63%) and the Czech Republic (62%). Italy , Sweden and the United Arab Emirates , however, are the countries where the lowest average discount is applied, equal to 44 and 45%. Below is the graph illustrating the comparison between consumers' discount expectations and the actual average discount applied in the different countries. However, the discounts to be applied during Black Friday also vary depending on the products and services offered.
This also corresponds to the products that users are most likely to purchase Peru Phone Number during Black Week. Last year, in fact, the products most desired by users according to Shopify belonged to the category of household appliances (51%), clothing ( 49%) and the Health & Beauty sector (31%). This trend is confirmed again this year, with a surge in search queries such as "apple airpods" and "dyson airwrap" on Google Trends already in the first days of November. This therefore demonstrates how consumers are increasingly attentive and loyal to this anniversary. In fact, although Black Friday falls in the last days of November, user searches occur increasingly earlier, starting from the end of October.
Furthermore, they keep themselves constantly updated on the price trends of the products they intend to purchase as they are looking for the perfect moment to proceed with their purchasing journey. But what discounts are applied in different countries? Black Friday is not celebrated the same way around the world. In fact, with an average discount of 64%, Ukraine is the country that applies the greatest discount on the occasion of this event, followed by England (63%) and the Czech Republic (62%). Italy , Sweden and the United Arab Emirates , however, are the countries where the lowest average discount is applied, equal to 44 and 45%. Below is the graph illustrating the comparison between consumers' discount expectations and the actual average discount applied in the different countries. However, the discounts to be applied during Black Friday also vary depending on the products and services offered.