Post by kmstfatema on Mar 9, 2024 5:23:04 GMT
Before analyzing its advantages and possible uses, let's analyze the meaning and history of the webinar. This type of online conference, born in the early 1990s and whose name was coined in 1998, allows thousands of companies and users to get in touch every day. The term webinar, the union between the two words "web" and "seminar" , indicates all those events spread online with training purposes such as workshops, conferences and meetings. It is important to distinguish, in terms of terminology, between webinars, video conferences and streaming events: in the first case, the public is involved in sessions in which interaction and exchange of information are priorities ; in the second case, the videoconference is generally more top-down, with interventions from the public often limited to written comments or questions collected deferred; in the third case, however, the experience is limited to the remote viewing of an event with which it is not possible to interact in any way. Bilateral communication is precisely the strong point of webinars
: the elimination of physical distances and the creation Germany Telegram Number Data of a bond between the host (the company) and the viewers (potential or already acquired customers) makes this communication tool formidable in different points of view. The advantages of a webinar, explained through examples To demonstrate all the potential of the webinar from a marketing perspective, let's analyze them step by step through an example. We consider a reality dedicated to the training of professional figures for the management and organization of events at a national and international level. How could this company communicate with candidates and convey to them everything they need? Through a series of online meetings! One of the main advantages of a webinar is the possibility of collecting participant contacts . To complete the registration, for example, it is permissible for this company to request information from possible candidates such as their profession, their interests and also their email address. All this data is invaluable from a lead generation perspective, guaranteeing detailed demographic segmentation and an excellent starting point for the creation of personalized content.
Once the members have been collected, the company will be able to invite them to participate in the event via email, communicating with them and training them through one (or more) interactive lessons. Furthermore, the possibility of reaching users without taking into account physical distances also allows you to bring together within the same event candidates who otherwise might have remained excluded, effectively expanding the scope of communication and the vastness of your network of contacts . Thanks to an optimized list of courses and a diversification of the offer, this company will be able to share information and create value by exploiting all the advantages of a webinar.
: the elimination of physical distances and the creation Germany Telegram Number Data of a bond between the host (the company) and the viewers (potential or already acquired customers) makes this communication tool formidable in different points of view. The advantages of a webinar, explained through examples To demonstrate all the potential of the webinar from a marketing perspective, let's analyze them step by step through an example. We consider a reality dedicated to the training of professional figures for the management and organization of events at a national and international level. How could this company communicate with candidates and convey to them everything they need? Through a series of online meetings! One of the main advantages of a webinar is the possibility of collecting participant contacts . To complete the registration, for example, it is permissible for this company to request information from possible candidates such as their profession, their interests and also their email address. All this data is invaluable from a lead generation perspective, guaranteeing detailed demographic segmentation and an excellent starting point for the creation of personalized content.
Once the members have been collected, the company will be able to invite them to participate in the event via email, communicating with them and training them through one (or more) interactive lessons. Furthermore, the possibility of reaching users without taking into account physical distances also allows you to bring together within the same event candidates who otherwise might have remained excluded, effectively expanding the scope of communication and the vastness of your network of contacts . Thanks to an optimized list of courses and a diversification of the offer, this company will be able to share information and create value by exploiting all the advantages of a webinar.