Post by account_disabled on Mar 13, 2024 8:24:22 GMT
If you have always worked on link building you know how difficult this job can be. If we work with email marketing to attract links to our site, we notice that more and more often email inboxes are full of unanswered messages, spam or perhaps the recipient has had a bad day and doesn't want to read your message. So what should those who deal with link building do ? How to attract attention and promote your company's content? In this post we see the main aspects for a good link building campaign via e-mail and to ensure that the messages sent are opened and receive a response from the recipients. Quality content The best way to get good links is to offer quality content, really interesting news, otherwise the task becomes really complex: this is why every company must have something unique and valuable to offer.
Good content, such as a how-to guide or a professional video, can increase Find Your Phone Number conversions by 80-90%. In general, however, the brand remains predisposed to provide useful ideas based on the type of site to which the content is proposed, be it a guide, an infographic or simply a press release, trying to personalize the content based on the recipient. Discovery and prospecting The search for good sites to propose content to is one of the most frustrating jobs for those who do link building : the activity has not changed in the last 10 years, but the search for new sites takes increasingly longer and cannot be entrusted to automatic tools. Here are some tricks and workarounds to proceed efficiently. The first mistake is to contact every website, even remotely good ones, resulting in a waste of time for both you and the webmaster. Many companies want to cast a very wide net and then gradually fix things.
This is a strategy that works in very small or niche businesses, but you'll soon find yourself spending time responding to webmasters with unsuitable sites or posting on sites that could harm yours. The second problem is that of having no idea how to find partner sites, as becoming too specific in searches leads to very few results, but being too generic leads to sites that only sometimes use the keywords of your interest and perhaps not always related to yours. sector. The advice is to use multiple tools for prospecting, as no one will be able to provide everything you need on their own and take advantage of both the demos and the paid versions. The third mistake is to be too busy with parameters that you give up fantastic opportunities.
Good content, such as a how-to guide or a professional video, can increase Find Your Phone Number conversions by 80-90%. In general, however, the brand remains predisposed to provide useful ideas based on the type of site to which the content is proposed, be it a guide, an infographic or simply a press release, trying to personalize the content based on the recipient. Discovery and prospecting The search for good sites to propose content to is one of the most frustrating jobs for those who do link building : the activity has not changed in the last 10 years, but the search for new sites takes increasingly longer and cannot be entrusted to automatic tools. Here are some tricks and workarounds to proceed efficiently. The first mistake is to contact every website, even remotely good ones, resulting in a waste of time for both you and the webmaster. Many companies want to cast a very wide net and then gradually fix things.
This is a strategy that works in very small or niche businesses, but you'll soon find yourself spending time responding to webmasters with unsuitable sites or posting on sites that could harm yours. The second problem is that of having no idea how to find partner sites, as becoming too specific in searches leads to very few results, but being too generic leads to sites that only sometimes use the keywords of your interest and perhaps not always related to yours. sector. The advice is to use multiple tools for prospecting, as no one will be able to provide everything you need on their own and take advantage of both the demos and the paid versions. The third mistake is to be too busy with parameters that you give up fantastic opportunities.