Post by hasina999 on Oct 31, 2024 5:54:34 GMT
It's funny. The first version of this article was written 5 years ago. I didn't think that by updating it, it would be so close to reality and current events. With 2.93 billion active users (July 2022) Facebook remains, I'm not telling you anything, a powerful social network, and its use is more than justified and necessary for a company. But should in no way replace (or be overvalued) compared to other acquisition levers such as your website, your blog or another network like Linkedin or SEA. Following the tightening of the screws in recent weeks (numerous blocked advertising accounts, censored content, rejected advertisements, etc.), we explain below in 4 points why this otherwise very pleasant social network should not be your main lever for audience, and especially for generating prospects .
You don't control Facebook (they make the rules)lever-digital-prospects-facebook-controle 1.1. You have no visibility on what Facebook will be like in 2 years or 2 months... Digital is evolving fast, and what Facebook allows you to do today was technically infeasible 3 years ago, and will probably be obsolete in 2. So there is no guarantee that Facebook will be able to stick to your business woocommerce web design service model and allow you to achieve the goals you have set for yourself, even in the medium term. Four years ago, Facebook management invited companies to leave the social network if they were not in line with its decision to modify the news feed algorithm. And today? Facebook, now Meta, is experiencing a serious slowdown. Mark Zuckerberg's group is going through a bad patch and will reduce its recruitment targets by 30% in 2022.
The time of limitless growth is now very far away for Meta, and the group will go through a restructuring phase. Facebook is also facing its first drop in registrations. Strongly challenged by TikTok in particular, the historic social network is struggling to renew its audience and attract younger people. Its stock price is down and the company's valuation has fallen by 50% since the beginning of the year. Worse, Sheryl Sandberg, the number 2, will leave the company in the coming months after 14 years of good and loyal service. 1.2. Algorithms could still evolve against you facebook digital lever algorithm disfavor Facebook revises its algorithm whenever it pleases, to the detriment of users. This algorithm will therefore further slow down promotional publications deemed too present by the majority of Internet users.
You don't control Facebook (they make the rules)lever-digital-prospects-facebook-controle 1.1. You have no visibility on what Facebook will be like in 2 years or 2 months... Digital is evolving fast, and what Facebook allows you to do today was technically infeasible 3 years ago, and will probably be obsolete in 2. So there is no guarantee that Facebook will be able to stick to your business woocommerce web design service model and allow you to achieve the goals you have set for yourself, even in the medium term. Four years ago, Facebook management invited companies to leave the social network if they were not in line with its decision to modify the news feed algorithm. And today? Facebook, now Meta, is experiencing a serious slowdown. Mark Zuckerberg's group is going through a bad patch and will reduce its recruitment targets by 30% in 2022.
The time of limitless growth is now very far away for Meta, and the group will go through a restructuring phase. Facebook is also facing its first drop in registrations. Strongly challenged by TikTok in particular, the historic social network is struggling to renew its audience and attract younger people. Its stock price is down and the company's valuation has fallen by 50% since the beginning of the year. Worse, Sheryl Sandberg, the number 2, will leave the company in the coming months after 14 years of good and loyal service. 1.2. Algorithms could still evolve against you facebook digital lever algorithm disfavor Facebook revises its algorithm whenever it pleases, to the detriment of users. This algorithm will therefore further slow down promotional publications deemed too present by the majority of Internet users.