Post by habiba123820 on Oct 31, 2024 10:24:54 GMT
The DMA ( Data & Marketing Association , formerly SNCD) has just published its 17th study on email routing activity in France in 2021. We share the results of this analysis with you in this article and thus take stock of email marketing in France for the past year. Volumes of emails sent, average opening rates, average click rates, changes in behavior, let's decipher the statistics of this study together. In a second part, we will remind you of some tips for setting up responsible and well-targeted communication while improving the performance of your emails.
study of emailing figures
About the Data Marketing Association (DMA)
DMA France, of which Sarbacane is a member, is the reference organization on the issues of multichannel data marketing for professionals and institutions. Its mission is to unite, promote and enhance the players in the Data and Marketing industry in France to foster their development. It relies on its 200 member companies and supports wordpress web design agency them in industrial and technological innovation.
How many emails were sent in France in 2021?
mail in france
No fewer than 139 billion emails were sent in France in 2021. Compared to 2020, there was a slight decrease of 2.63%, which can be explained by the desire of companies to communicate in a more targeted, more reasoned and more respectful manner.
What was the average number of emails received daily in 2021?
mail in message
On average, the French received around 7.33 messages per day. These messages include newsletters, promotional emails and notifications.
Sarbacane's tips for standing out in your inbox in 2022
Given the figures provided by the DMA, we understand the need to send emails that stand out from the others in the inbox. Here are some tips to help you do so.
Personalize the sender name and address of your emails: avoid no-reply addresses that do not encourage interaction with your brand. Prefer to include the first name of the person in charge of communications or the reference person for each contact combined with the name of your company (for example "Marie de Sarbacane").
Optimize the subject and preheader of your email campaigns: keep it short and concise to remain readable regardless of the reading medium. Find the right wording to be explicit without saying too much. Also consider using personalization and emojis in your subject line if the content of your email lends itself to it and if it corresponds to the tone of communication of your company.
study of emailing figures
About the Data Marketing Association (DMA)
DMA France, of which Sarbacane is a member, is the reference organization on the issues of multichannel data marketing for professionals and institutions. Its mission is to unite, promote and enhance the players in the Data and Marketing industry in France to foster their development. It relies on its 200 member companies and supports wordpress web design agency them in industrial and technological innovation.
How many emails were sent in France in 2021?
mail in france
No fewer than 139 billion emails were sent in France in 2021. Compared to 2020, there was a slight decrease of 2.63%, which can be explained by the desire of companies to communicate in a more targeted, more reasoned and more respectful manner.
What was the average number of emails received daily in 2021?
mail in message
On average, the French received around 7.33 messages per day. These messages include newsletters, promotional emails and notifications.
Sarbacane's tips for standing out in your inbox in 2022
Given the figures provided by the DMA, we understand the need to send emails that stand out from the others in the inbox. Here are some tips to help you do so.
Personalize the sender name and address of your emails: avoid no-reply addresses that do not encourage interaction with your brand. Prefer to include the first name of the person in charge of communications or the reference person for each contact combined with the name of your company (for example "Marie de Sarbacane").
Optimize the subject and preheader of your email campaigns: keep it short and concise to remain readable regardless of the reading medium. Find the right wording to be explicit without saying too much. Also consider using personalization and emojis in your subject line if the content of your email lends itself to it and if it corresponds to the tone of communication of your company.