Post by mdjuwel0203 on Nov 10, 2024 9:22:02 GMT
Scenario: Morning sale reminder (sent at 8:30 am)
Don’t miss the best discount opportunity to buy your favorite products! Last day, sale countdown for 24 hours! Take advantage of your last chance:
Scenario: Countdown to the Double Eleven sale (sent at 11:45 the night before, reminding customers of the last 24 hours)
4. Add personalized information to enhance customer relevance
Don’t forget the importance of personalizing your newsletter content. In Double Eleven festival marketing, the use of personalized information is one of the keys to success. Based on customer information and historical data, personalized messages can increase engagement and conversion rates.
Online e-commerce companies can send special exclusive offers to customers through SMS text messages and emails based on their past purchase history. Both channels can use personalized information in the content to increase customer attention and generate relevance. , making them more likely to take purchasing action.
Personal information: Use the customer's name, expiration date, exclusive discount code, and birthday in the text message to increase the brand's relevance to them.
Purchase history: Provide relevant product recommendations based on customers’ past purchasing behavior.
Hi {Customer Name}! Your favorite {brand or type} sports shoes have the latest products, click on the link to browse the new styles:
5. Set up a marketing content calendar to strengthen holiday promotions
In Double Eleven festival sms promotional campaign marketing, you also need to set up a clear marketing content calendar. Develop a calendar for festive promotional activities, arrange to send festive promotional text messages and email communication content at different times during the event.
An indispensable element when creating SMS promotional content is to provide attractive "exclusive discount codes and limited-time promotions". These elements can stimulate shopping and encourage consumers to take immediate action.
Exclusive discount codes : Provide exclusive discount codes to attract customers to complete orders.
Limited time offers : Use limited time promotions to create a sense of urgency and encourage consumers to purchase as soon as possible.
After mastering the key points of the promotion, arrange it according to different activity stages, such as pre-heating promotions for Double Eleven, super discounts on the day of Double Eleven, as well as thank you feedback after Double Eleven and the extension of the final event. in marketing.
Through pre-planning and scheduling, the overall marketing strategy can be coordinated, multi-channel coordination can be ensured, and the overall marketing synergy can be improved.
Before the end of Double Eleven [last 3 hours], enter the discount code: CLEAR50, and all products will be discounted by 50%. The quantity is limited, so seize the opportunity quickly:
Situation: Last holiday discount
6. Ensure customer consent is obtained to avoid annoying customers
In membership marketing during the Double Eleven Shopping Festival, regulations must be strictly followed to ensure that customers are not offended or personal information laws are violated.
When sending Double Eleven promotional messages through email marketing, you must ensure that all recipients in the recipient list have "actively agreed to receive" these messages. At the same time, an easy-to-use unsubscription method is provided so that customers who no longer wish to receive marketing messages can easily unsubscribe.
The same is true for sending SMS text messages. The recipient's phone list must be "the phone number that the customer actively agrees to leave" before the merchant can send it to the recipient list. Choose an appropriate method of collecting member information, such as inviting new members to leave their contact information when they register (just like when you go to a convenience store to make a purchase, the clerk will invite you to become a merchant member and ask you to provide your phone number).
Special reminder: past data shows that if a customer does not actively agree to receive messages and a merchant directly sends SMS text messages or emails to unfamiliar customers, the results are generally not satisfactory and the reputation of the merchant may be damaged.
Therefore, although merchants using "direct communication" marketing tools such as SMS text messages or email marketing are very effective in increasing conversion rates, they must be implemented in an appropriate manner to achieve the best results.
Don’t miss the best discount opportunity to buy your favorite products! Last day, sale countdown for 24 hours! Take advantage of your last chance:
Scenario: Countdown to the Double Eleven sale (sent at 11:45 the night before, reminding customers of the last 24 hours)
4. Add personalized information to enhance customer relevance
Don’t forget the importance of personalizing your newsletter content. In Double Eleven festival marketing, the use of personalized information is one of the keys to success. Based on customer information and historical data, personalized messages can increase engagement and conversion rates.
Online e-commerce companies can send special exclusive offers to customers through SMS text messages and emails based on their past purchase history. Both channels can use personalized information in the content to increase customer attention and generate relevance. , making them more likely to take purchasing action.
Personal information: Use the customer's name, expiration date, exclusive discount code, and birthday in the text message to increase the brand's relevance to them.
Purchase history: Provide relevant product recommendations based on customers’ past purchasing behavior.
Hi {Customer Name}! Your favorite {brand or type} sports shoes have the latest products, click on the link to browse the new styles:
5. Set up a marketing content calendar to strengthen holiday promotions
In Double Eleven festival sms promotional campaign marketing, you also need to set up a clear marketing content calendar. Develop a calendar for festive promotional activities, arrange to send festive promotional text messages and email communication content at different times during the event.
An indispensable element when creating SMS promotional content is to provide attractive "exclusive discount codes and limited-time promotions". These elements can stimulate shopping and encourage consumers to take immediate action.
Exclusive discount codes : Provide exclusive discount codes to attract customers to complete orders.
Limited time offers : Use limited time promotions to create a sense of urgency and encourage consumers to purchase as soon as possible.
After mastering the key points of the promotion, arrange it according to different activity stages, such as pre-heating promotions for Double Eleven, super discounts on the day of Double Eleven, as well as thank you feedback after Double Eleven and the extension of the final event. in marketing.
Through pre-planning and scheduling, the overall marketing strategy can be coordinated, multi-channel coordination can be ensured, and the overall marketing synergy can be improved.
Before the end of Double Eleven [last 3 hours], enter the discount code: CLEAR50, and all products will be discounted by 50%. The quantity is limited, so seize the opportunity quickly:
Situation: Last holiday discount
6. Ensure customer consent is obtained to avoid annoying customers
In membership marketing during the Double Eleven Shopping Festival, regulations must be strictly followed to ensure that customers are not offended or personal information laws are violated.
When sending Double Eleven promotional messages through email marketing, you must ensure that all recipients in the recipient list have "actively agreed to receive" these messages. At the same time, an easy-to-use unsubscription method is provided so that customers who no longer wish to receive marketing messages can easily unsubscribe.
The same is true for sending SMS text messages. The recipient's phone list must be "the phone number that the customer actively agrees to leave" before the merchant can send it to the recipient list. Choose an appropriate method of collecting member information, such as inviting new members to leave their contact information when they register (just like when you go to a convenience store to make a purchase, the clerk will invite you to become a merchant member and ask you to provide your phone number).
Special reminder: past data shows that if a customer does not actively agree to receive messages and a merchant directly sends SMS text messages or emails to unfamiliar customers, the results are generally not satisfactory and the reputation of the merchant may be damaged.
Therefore, although merchants using "direct communication" marketing tools such as SMS text messages or email marketing are very effective in increasing conversion rates, they must be implemented in an appropriate manner to achieve the best results.