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Back to Articles Dec 13, 2023 Membership Holiday Update 2023 ArticlesNewsDigital Management and Leadership Written by Emma Prunty It’s the end of the quarter, and actually the end of the year! And what a year it’s been for the world of marketing and all things digital! We’ve been delighted to bring you a variety of news, insights, and fun throughout the year. Yes, fun: our most popular article of the year was about what we can all learn from Taylor Swift’s marketing genius! The holiday period usually means a list of what’s happened this year, but seeing as that’s basically one thing - AI - we’re already focusing ahead to the trends for 2024! We were joined by five fantastic experts in the webinar room last week to discuss what they see coming down the line in the coming year. Watch the trends webinar again here, or if you hang on until this Friday you can hear our extended version on the podcast. We’re excited to continue bringing you as much learning and expert insights as possible - and with our membership community at now over 300,000-strong we’ll continue to value your feedback on how we’re doing.
One small example is how we were able to respond to our members in Australia and the APAC region who have been asking for more live content in their time zone: so we invited Kate Toon, one of Oz’s best-known SEO experts, onto the webinar first thing in the morning to bring her thoughts on social media marketing. Your Career. Your Future. As we head into a new year it’s a natural time to reflect on the state of your career development, and whether to continue or move up in your current role, or explore new opportunities. I can draw your attention to this super-useful guide to approaching how to evaluate your career with a tool you can download and use to plot your individual situation. We’ve also been highlighting some individual stories of interesting careers from some of the experts we’ve had on the podcast .
Have a look in our video library. Given the amount of discussion during this year on the part played by AI not just in potentially threatening careers but in enhancing them, we will continue to bring you expert views and advice on this. When we surveyed our membership a few months ago (more on that below), we learned that 44% of the sample were using AI then, and the number is only going to increase. If there are any particular areas within careers and growth that you’d like to see us cover please just send us an email! Why Choose DMI? Original Insights and